Our story - why Sim Studio?
A specialised training facility based around pro-level driving simulators
Sim Studio is a specialised training facility based around pro-level driving simulators, offering both motorsport coaching and road-based driver education.
There is a gap
On the road, parents, driving schools, and individuals need a safe, structured environment for learners and advanced road safety education, with limited options available outside of real-world driving.
In Motorsport, simulators have become an essential tool for race drivers - but there are no dedicated simulator-based coaching studios in Australia offering structured, high-level coaching - until now.
Road or Race?
Why not both?!
Road focus
Designed for learner drivers, advanced road safety training, and individuals looking to build confidence in a controlled, risk-free setting.
Race focus
Focused on motorsport coaching for drivers looking to enhance their skills, train for competitions, and maximise their performance in a structured environment.
By utilizing professional-grade simulators, Sim Studio provide a cost-effective, accessible, and highly efficient alternative to traditional driver training.
Where We Are Now
Simulators are fast becoming recognised as essential for driver development - traditional driving schools focus on passing the driving test, but few offer risk-free simulator-based training to build real-world skills before getting behind the wheel.
At Sim Studio, we believe there is a unique opportunity to create a specialized driver training business that meets the demands of both race drivers and everyday road users.
Where We Want to Be
Our goal is to establish Sim Studio as the go-to destination for structured, simulator-based driver training.
In the short term, this means opening the facility in South Melbourne (May 2025), develop initial training programs and partnerships, with a focus on driver education.
As we move forward, Sim Studio hopes to build relationships and partnerships with schools, corporate and the motorsport community, and to expand out to multiple locations (including interstate).
The Sim Studio difference
Structured, professional coaching: Unlike home-based simulator setups, our programs are designed and delivered by experienced driver coaches
Bridging motorsport and road safety: We cater to both aspiring race drivers and every day road users, making us the most versatile simulator training facility in the country
Cost-effective alternative to track-based training: Motorsport coaching is expensive due to track hire, vehicle maintenance, and travel costs—our facility provides an affordable way to train with real-time feedback
Safe, risk-free learning environment: For learner drivers and those advancing their road skills, simulator training offers a controlled space to practice without real-world dangers like traffic or weather conditions
Open access for professionals and businesses: Our facility is available for race teams, coaches, and driving schools to integrate simulator training into their own programs
Benefits of Simulator-Based Training
Motorsport Clients
More seat time at a lower cost, enhanced feedback loops, and the ability to train for any track, any conditions, any time.
Road Training Clients
Learn and refine skills in a controlled, pressure-free setting, with an emphasis on building confidence before taking to the road.
It's more than just a simulator experience—it's a professional training facility designed to develop safer, more skilled drivers at all levels.
Team & Expertise
Founder's Background & Motorsport Experience
Sim Studio is founded by someone with a lifelong connection to motorsport, combining hands-on racing experience with a practical, structured approach to coaching.
- Motorsport has been a big part of life from an early age, influenced by a father who was passionate about Formula 1 in the 70s, 80s, and 90s
- Started racing go-karts in the late 80s, competing throughout his teenage years, experiencing the role karting plays in driver development
- Moved into car racing, later working with race teams, gaining first-hand industry experience
- Has attended racing events and tracks around the world, including Motegi, Suzuka and Sepang recently
- Brings an engineering-focused approach to motorsport, with a strong understanding of data logging, performance tuning, and race strategy
Coaching & Training Approach
Sim Studio take a structured, practical approach to driver training, combining motorsport experience with effective coaching methods.
- Worked as a performance driver coach, including coaching roles with motorsport teams and Mercedes-Benz AMG
- Unlike many ex-racers who become coaches, brings experience in training and consulting, having spent years running workshops and structured learning programs in corporate settings
- Focuses on education at every level - making driving techniques clear and easy to apply, helping drivers improve faster
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FAQs
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